The program is an initiative of the Premier and aims to promote an interest in reading. The program plays an important role in developing literacy levels.

Students are challenged to read 20 books in one year, 15 of which must come from a list compiled by teachers, authors and publishers. After a student has completed the Challenge for four years, they receive a Premier's Gold Certificate. More than 250,000 students participate in the Challenge each year.

Sponsor rights and benefits include:

  • Form partnerships with government and business leaders
  • Strong community involvement and recognition
  • Extensive public and media exposure
  • Access to communicate with students and schools
  • Association with increasing national literacy standards